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Bachelors in Advertising
To succeed as an advertising professional you must possess the ability to combine creative genius with business ability, lending a depth to your work to sell products. The bachelor degree in Advertising at The Art Institute Online offers course work in concept development, storyboarding, and online communication and art direction. You'll learn how to develop the right visual message to get the reaction you want. Courses in brand marketing research, marketing, and consumer behavior will give you the foundation in business you'll need to create winning advertising strategies.
When you graduate with your Bachelor’s in Advertising, you'll be ready to begin your career with corporate marketing departments, advertising agencies, and print and electronic media organizations.
As a recent graduate you might start out in entry-level positions such as account coordinator, junior media buyer and assistant product manager, but you'll be well positioned to grow into new opportunities in account supervision, promotions, media planning, copywriting and creative direction.
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